What we do
When customers have every choice available at their fingertips, why should they choose you?
Salt + Vinegar works with all types of clients - from startups to legacy brands, designers to entertainers - and helps them realize their visions for top-line growth, customer satisfaction, and cultural relevance.
+ GROWTH
Outcomes, not tactics. Business drivers, not vanity metrics. We take a holistic approach to growth across messaging, media, distribution, and measurement; our success comes from contemporary approaches built on a foundation of marketing and business expertise.
+ CUSTOMER EXPERIENCE
Great brands deliver great experiences, at every point of interaction. We take an outside-in approach, helping businesses think through the implications of their digital and IRL experiences - from the very first introduction of the brand through purchase, recommendation, and renewal.
+ CULTURAL INTEGRITY
No amount of ad spend can buy relevance and credibility. We believe in ruthless authenticity, and guide our clients on how to build true connections through popular culture - from content integrations to talent partnerships and offline activations.
+ NEW MEDIA
Stop trying to catch up to the latest social media format, and start future-proofing your connection with your customers. We work with our clients to build multi-platform IP and fluid distribution strategies, and create ways to monetize the work they create for social platforms.
+ BULLSHIT DETECTION
Self-explanatory. And complimentary.
Who we are
LA + NYC
entertainers + brands
content + analytics
media + marketing
old school + new school
We combine 35 years of experience across sports, film, music, talent management, financial services, technology, and advertising with unrelenting passion for the newest and most innovative in culture.
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